120gsm photo paper is lighter and easier to feed. 230gsm feels sturdier and suits photographs, cards and premium handouts. Separately, single-sided paper has one printable face and double-sided is coated on both.
| Weight | Suits |
|---|---|
| 120gsm | Inserts, lightweight flyers, projects that need easier feeding |
| 230gsm | Photographs, cards, premium handouts where rigidity matters |
The heavier option needs a printer and tray that support its GSM, and weight does not by itself guarantee a specific thickness.
| Type | Suits |
|---|---|
| Single-sided | Photographs, covers and pieces with a plain back |
| Double-sided | Brochures, cards and inserts printed on both faces |
See matte vs glossy paper. Confirm the finish and printer compatibility on the listing.