Glossy vs Writable Matte Flyer Paper | Valenna

Glossy vs Writable Matte Flyer Paper

Choose glossy when photographs, bold graphics and stronger colour contrast are the priority. Choose matte when the flyer must be easy to read under bright light or people need to write on it.

📄 Flyer paper options

PaperBest for
Glossy 100gsmEconomical, colourful handouts and photographs
Glossy 130gsmPremium brochures and menus with strong colour and more body
Matte 100gsmLightweight, low-glare notices and information sheets
Matte 120gsmProgrammes, forms and presentations that people may write on
Matte 160gsmMenus, certificates and durable handouts. Feels closer to light card
📝 Note: glossy paper is a polished coated surface and is not intended as a writing surface. Standard paper flyers are for indoor or short-term use and are not waterproof.

💡 Choose by use, not only by screen

  • Photo-heavy promotion: glossy.
  • Event programme or a form people complete by hand: matte 120gsm.
  • A menu or certificate that should feel substantial: matte 160gsm or glossy 130gsm.

❓ Frequently asked questions

Can people write on glossy flyers?

It is not intended as a writing surface. Choose matte if handwriting matters.

Does paper weight change the colour?

Paper weight does not change colour reproduction, but the finish (gloss or matte) changes how colour looks. See matte vs glossy printed colour.

👉 Related guides and next steps